How to find Pinterest keywords (and where to use them)
Pinterest works like a visual search engine, so the words in your titles, descriptions and board names decide whether your pins are found. You can find those words for free with Pinterest's search bar, its guided search suggestions and Pinterest Trends.
Facts reviewed
Start with the search bar
Type a broad topic into Pinterest's search bar and watch the suggestions that appear as you type. They are based on what people actually search for, which makes them the fastest source of real phrases. Write down the ones that match your content, then add a word and see how the suggestions change.
Use guided search
After you search, Pinterest shows colored buttons under the search bar with related phrases. They show how people narrow a topic, such as "small kitchen storage ideas" becoming "small kitchen storage ideas on a budget". These longer phrases are called long-tail keywords. They usually have fewer searches, but the people using them know what they want.
Check Pinterest Trends
Pinterest Trends shows which searches are rising or falling over time, which helps you publish ahead of a season. GoPinKaro's keyword tool surfaces the same trend data inside the dashboard, with weekly, monthly and yearly growth for up to 50 trending keywords in 14 regions, which you can filter by a word.
Read the numbers carefully
Growth is not volume. A keyword up 300% could still be small, and a very large keyword can be flat. Use trend data to choose timing and topics, and the search bar to confirm that real people use the phrase.
Where to use your keywords
| Place | How to use it |
|---|---|
| Pin title | Put the main phrase first, naturally, within 100 characters. |
| Pin description | Use the phrase and related ones in readable sentences, up to 800 characters. Avoid stuffing. |
| Alt text | Describe what the image shows, using the phrase if it fits. |
| Board names and descriptions | Name boards with the phrases people search for, so the whole board is found. |
| Destination page | Keep the page's heading and text consistent with the pin. |
A simple weekly process
- Pick one topic you publish about.
- Collect 10 to 20 phrases from the search bar and guided search.
- Check the main ones in Pinterest Trends for timing.
- Write titles and descriptions around the best phrases, one phrase per pin.
- Review which pins earn saves and outbound clicks, and write more like them.
What GoPinKaro does and does not do
The keyword tool shows Pinterest's trend growth data. It does not show search volume, competition or where your pins rank for a keyword; dedicated tools such as PinClicks or Tailwind's SEO add-on cover those. The AI writer drafts titles and descriptions around a topic, and you stay in control of the final wording. See Pinterest SEO basics.
Frequently asked questions
How do I find keywords for Pinterest?
Use the search bar suggestions, the guided search buttons and Pinterest Trends, then place the phrases in your titles, descriptions, alt text and board names.
Are Pinterest keywords the same as Google keywords?
Not exactly. Pinterest searches are often visual and planning-oriented ("small bathroom ideas"), so research on Pinterest itself is more reliable than assuming Google terms carry over.
Does GoPinKaro show keyword search volume?
No. It shows Pinterest's trend growth figures. For volume and competition use a dedicated research tool alongside it.
Should I use hashtags?
Keywords written in natural sentences matter most. Some people add a few relevant hashtags at the end of descriptions; keep them few and relevant.
Sources consulted
Facts about other products can change. Always confirm current limits and prices on their own sites.
Keep reading
Pinterest keyword tool
See what is trending on Pinterest. Find rising keywords by region with weekly, monthly and yearly growth from Pinterest Trends, then write pins around them.
Pinterest SEO basics
Pinterest works like a visual search engine. Learn where keywords matter (titles, descriptions, boards, alt text), how to find them and how to avoid stuffing.
Pinterest title and description examples
Examples of strong Pinterest titles and descriptions for recipes, home, travel and products, with character limits, keyword placement and a simple formula to reuse.
Pinterest scheduler for bloggers
How bloggers use GoPinKaro to turn new and old blog posts into scheduled Pinterest pins: import posts, draft titles, space pins over weeks and track what works.
