Pinterest statistics for 2026: users, US audience and what they mean
Pinterest reported 631 million monthly active users worldwide in Q1 2026, with the US and Canada at 106 million. Roundups put the US at about 90 million monthly users. Here are the numbers, where they come from, and what they imply if you publish pins for a US audience.
Facts reviewed
The headline numbers
| Metric | Figure | Note |
|---|---|---|
| Monthly active users, worldwide | 631 million (Q1 2026) | Record high; about 11% growth year over year, as reported |
| US and Canada monthly users | 106 million (Q1 2026) | About 4% growth year over year, as reported |
| US monthly users (estimate) | About 90 million | Industry estimate; projected to approach 100 million by the end of 2026 |
| Share of users who are women | About 72% (global) | Roundup figure |
| Share of users who are Gen Z | Over 50% | Reported as Pinterest's largest and fastest-growing group |
| Full-year 2025 revenue | Over $4.2 billion | Up about 16% year over year, as reported |
| Q1 2026 revenue | About $1.008 billion | Up about 18% year over year, as reported |
Figures as reported by the roundups below, which summarize Pinterest's quarterly results. Check Pinterest's investor pages for the exact current numbers.
What this means for a US audience
- The audience is large and still growing. Even a small share of 90 million US users is a big pool for blogs, shops and services.
- Planning behavior matters. People search ahead of events, so a US seasonal calendar pays off. See the US holiday calendar.
- Visual search favors specific phrases. Long, specific searches suit niche content. See how to find Pinterest keywords.
- The audience skews younger and female according to the roundups, which can guide topics and tone, though your own analytics matter more.
How to treat statistics
User numbers say how big the platform is, not how well your pins will do. Results depend on your niche, your images and your consistency. Demographic splits come from third-party roundups and vary by source. Use them for context, not for forecasting.
Using this with GoPinKaro
Pick a US timezone in settings so best-time slots land in your audience's evenings and afternoons, set the keyword tool to the United States, and use the pacing and analytics tools to learn what works for your own audience. Plans are priced in US dollars, starting free (30 pins a month) and from $9 a month.
Frequently asked questions
How many people use Pinterest?
Pinterest reported 631 million monthly active users worldwide in Q1 2026.
How many Pinterest users are in the US?
Pinterest reported 106 million monthly users in the US and Canada in Q1 2026, and roundups estimate about 90 million in the US alone.
Who uses Pinterest?
Roundups report that about 72% of users are women and that Gen Z is the largest and fastest-growing group.
Are these numbers official?
They summarize Pinterest's quarterly results as reported by third-party roundups. For exact figures, check Pinterest's investor relations pages.
Sources consulted
Facts about other products can change. Always confirm current limits and prices on their own sites.
Keep reading
Pinterest seasonal content calendar (US)
When to start pinning for US holidays: a 2026 to 2027 calendar for Valentine's Day through Christmas, with how early Pinterest users plan and how to schedule ahead.
Best time to post on Pinterest
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Best Pinterest schedulers
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Pinterest analytics metrics explained
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